Ubud Writers & Readers Festival: Strategic Communications & Management

The Ubud Writers & Readers Festival is an internationally-acclaimed cross-cultural literature and arts festival, held annually in Ubud, Indonesia. Known for taking a strong stance on human rights, politics, social issues, and the environment, the Festival draws passionate authors and audiences from across the country and the globe.

As Communications Manager, I was engaged to produce and manage the Festival’s communications unit, including strategy and project planning, branding, public relations and media campaign, communications partnerships, website and social media, app development, photography and videography art direction and production, digital and print advertising, merchandise, ticketing and sales. The role also required close collaboration with the international and Indonesian programming teams to create, design and communicate the program content.  

As a consulting member of the Festival’s management team I was also responsible for advising on all key decisions related to the Festival, and for the wider operations and management of the Yayasan Mudra Swari Saraswati, the charity organisation that convenes the UWRF and other core community and outreach programs.

You can watch a video of the 2016 Ubud Writers & Readers Festival here.