Ubud Writers & Readers Festival Brand Identity Collaboration with Evi O.

The Ubud Writers & Readers Festival is an internationally-acclaimed cross-cultural literature and arts festival, held annually in Ubud, Indonesia. Known for taking a strong stance on human rights, politics, social issues, and the environment, the Festival draws passionate authors and audiences from across the country and the globe.

In creating and developing the brand for the 2016 Festival, I worked with Evi O., an Indonesian-born, Australian-based artist and graphic designer, along with the Festival Director Janet DeNeefe, to create an iconic image to represent the 2016 Festival, and to evolve the overall brand positioning in line with strategic objectives. To check out the full artwork, scroll down.  

The resulting design of two interlocking faces evoked the Festival’s theme—the Hindu philosophy Tat Tvam Asi (translated as ‘I am you, you are me’)—as well as creating a fiercely contemporary piece of art.

Along with the artwork, the project included the creation of a eye-catching branding suite, including adverts, flyers, social media, full program book, and on-the-ground Festival banners and wayfinding.