Telstra: Bid Communications

In response to Telstra’s call for expressions of interest to redevelop its Melbourne corporate home on the edge of the iconic Hoddle grid, I joined a client bid team to create a responsive, innovative bid to meet (and exceed!) Telstra’s request for a contemporary, revived urban campus. This included exploring the potential for the building to expand and interact with the Melbourne community and public realm, including public art and learning opportunities, alongside new options for best-practice working environments for Telstra staff, and high-level sustainability goals.

In collaboration with the bid team and core business units, my role involved communications design and strategy, collaborative workshops to create the bid story and document architecture, key messaging, copywriting, editing and production.