Central Barangaroo: Bid Communications & Strategy

Central Barangaroo is the civic and cultural hub of the Barangaroo development, situated on the shores of Sydney Harbour, connecting to the historic inner-city neighbourhoods of Millers Point and The Rocks. Positioned between the commercial centre at Barangaroo South, and the reconstructed headland at Barangaroo Headland Park, Central Barangaroo “will combine civic and cultural attractions with recreational, residential, retail and commercial uses as well as a harbour front public domain to deliver an exciting and unique range of public and cultural activities stimulating all those who experience it” (Barangaroo Delivery Authority).

As Bid Strategy & Communications Manager for the urban regeneration unit, I worked across both rounds of bidding (2014–15 and 2015–16). In collaboration with the agile bid team and core business units, my role was to craft a compelling, forward-thinking vision and articulate the bid-winning strategy for the project, along with project managing bid co-ordination and production. I was also responsible for managing the input of multiple consultants, including our creative and branding work.

The role also required designing and hosting multi-stakeholder workshops, strategic planning, research, client presentations, the crafting of key messages and communication briefs, copywriting, and project management to ensure the delivery of a highly-competitive proposal document.